As a freelance illustrator and designer, I believe digital marketing is an essential tool that will shape my career in many ways. Creating great work is only part of the job — the real challenge is how to get that work in front of the right people.
Digital marketing allows me to build an online presence, connect with clients globally, and promote my art across platforms like Instagram, Pinterest, and my own website. By learning SEO, I can help my portfolio rank higher in search engines. With email newsletters, I can keep in touch with fans and potential buyers. Using social media ads, I can target specific audiences who are most likely to appreciate and purchase my work.
In the fast-changing creative industry, those who understand how to market themselves have a huge advantage. That’s why digital marketing is not just relevant — it’s essential to my success as a creative professional.
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